Can PR use paid media? January 18, 2008
Posted by Ed Lamoureaux, SVP, WestGlen Communications in Uncategorized.Tags: advertising, blended media, earned media, ed, increased ROI, lamoureaux, marketing, new media, not-for-profit, paid media, pr, public relations, social media, west glen, westglen
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One of the debates now raging through the ranks of PR pros is the question, “Is paid media a valid tool for public relations campaigns?” I believe the answer is a resounding YES. When I throw that concept out to most PR folks I speak with, the most common response is that PR isn’t “allowed” to use paid media or isn’t “funded” for paid media efforts. Heaven forbid if paid media results end up on a PR campaign results report! Forget all of what you previously knew to be true on this topic and prepare to see how many major brands and not-for-profits are breaking tradition and reaping rewards.
I wrote an 0p-ed a while back but it is as relevant today as it when I wrote it back in May 2007. You can download a copy in the post below this one.
Op-Ed Document “Paid Media/Earned Media and PR” January 18, 2008
Posted by Ed Lamoureaux, SVP, WestGlen Communications in Uncategorized.Tags: advertising, blended media, earned media, ed, lamoureaux, marketing, paid media, pr, public relations, social media, west glen, westglen
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Hello, World! January 18, 2008
Posted by Ed Lamoureaux, SVP, WestGlen Communications in Uncategorized.Tags: blog, blogging, blogs, ed, lamoureaux, marketing, pr, public relations, social media, west glen, westglen, word of mouth
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I just love that greeting. As if the whole world will know who I am now that I finally have my own blog. Andy Warhol gave us all potential for 15 minutes of fame but I guess in “Internet time,” that number is now probably more like 15 seconds. Well, if that’s the case then I’ll do my best to keep my posts short and to the point.
What you’ll find here will be thoughts, opinions and useful information related to public relations, marketing and the emerging world of social media. This is indeed the best of times if you’re a marketer or simply someone who’s interested in how we humans communicate with each other and the world. The Internet first brought back the art of written communication and now it has returned us to our ancient origins when word-of-mouth was the only way to share information, sell each other on ideas or market items of necessity. I hope you find value and entertainment in the information to follow and look forward to hearing your comments and feedback.
